Your community, your newspaper, your life.
That's the theme of National Newspaper Week in Canada, Oct. 6 to Oct. 12, when we pause for a moment to remind ourselves and our cities of what we're all about.
The first four letters in the word are by far the most important: News. This is, after all, what we are all about. The news, as in what is happening locally, right now. New businesses, new developments, new appointments, new issues, new events.
Newspapers deliver compelling, interesting, accurate content that is relevant to you, our readers. We send our reporters out into the community to listen and gather the news and listen to stories that are important to you, and tell them within these pages. Our writers are taught to not merely take the first answer, but to dig deeper and get to the heart of the issue.
Good journalism from a reliable source is more priceless than ever before. From small-town news to global event coverage, newspapers -i n their many shapes and forms - continue to deliver for our readers. Research shows that 77 per cent of Canadians read a daily or a community paper every week.
Your daily newspaper is a meeting place for the community. The newspaper is a part of our collective conscience. We are the keepers of the public record of our city, and we provide an objective look at the events that unfold here, as well as profiling the personalities who have helped shape our past, and will affect our future.
We are the canary in the coal mine, raising our voices about potential dangers and concerns. We speak up for those who cannot, and give voice to important issues that need to be talked about and discussed.
American billionaire and investment tycoon Warren Buffet, who has spent $140 million to buy U.S. daily and community newspapers, heralded the enduring importance of newspapers in local communities.
"In towns and cities where there is a strong sense of community, there is no more important institution than the local paper," he said.
Increasingly readers are coming to newspapers not because of geography, but because of compelling content and a desire for high-quality, intelligent journalism.
Not only are we putting out better, more in-depth journalism, but social networking sites have altered the way we share these news stories. Sites like Twitter and Facebook allow us to collect valuable feedback on our content and are helping us create a dynamic dialogue between our readers and our journalists. We are more accountable, more engaging and more comprehensive in our news delivery than ever before.
Newspapers are changing for the better, and the future of the industry is bright. Moving pictures didn't replace theatre, television didn't kill the radio, and online news will never eradicate print. One medium does not replace another.
Strong national brands and trusted community publications will thrive as long as we continue to deliver authentic and relevant journalism to our readers and provide unique and creative outlets for our advertisers. The devices might change the way we exchange information, but the foundations upon which newspapers are built remain solid. Building a better community. Telling your stories. We are your newspaper.
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