The lineup of excited contestants at Woodgrove Centre's launch of its new promotion "Live Free for a Year" on Thursday stretched down the hall from mall's centre court area.
The $40,000 grand-prize package in the promotion, the reason for the large crowd, is the largest Woodgrove has ever given away.
Nola Dunn, Woodgrove's marketing director, said the grand prize consists of $15,000 in Woodgrove Centre gift certificates, $10,000 in cash, a one-year lease on a 2014 Toyota Corolla sponsored by Nanaimo Toyota, $5,200 in grocery gift cards cosponsored by Save-on-Foods, $4,800 in gas gift cards co-sponsored by The General Stores & Markets and Gas N Go and a $1,0000 donation to charity.
Vancouver Island residents who are at least 19 years-old can enter once per day at the centre court until 6 p.m. on Oct. 14 for a chance to win. Three finalists will be drawn each week for four weeks and will each be awarded a $500 Woodgrove Centre gift
card. The 12 finalists will participate in the contest's grand finale event on Oct. 19 in centre court to determine the grand prize winner.
Dunn said that as part of the entry process, participants will be asked to select one of nine participating charities in the contest.
The top three charities with the most votes will each receive a $1,000 donation, in addition to a $1,000 donation to be awarded a charity selected by the grand prize winner.
However, Woodgrove Centre surprised all the charities involved in the contest with a $1,000 cheque for each of them at the event's launch.
"We've been planning this promotion for over a year and we're thrilled to have received such a great initial response," Dunn said.
Andrea Rosato-Taylor, spokeswoman for Glacier Media, the media sponsor of the contest, said the event's kickoff was an "exciting day."
"We do a lot of work supporting the community and its many charities," she said.
"We love the fact that we're partnered with Woodgrove Centre for this event."
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